What is sales AI?
Sales AI is any tool, system, platform or assistant that’s supercharged with AI power to simplify the sales process and automate tasks.
Who uses sales AI?
Sales AI doesn’t discriminate, it can be used all across the sales organization. There are tools built for sales managers, sales operations and sales reps.
Where is sales AI helpful?
Everywhere! Implementing sales AI helps every level of the sales team. Sales reps use it because it makes their job easier, sales operations are eager to use it for its data collection skills and managers like that it cuts operational costs by helping their reps be more productive.
Why use sales AI?
- Boost productivity of reps
Sales reps spend about four hours each week updating their CRM, but AI can give them that time back. Sales AI can take care of a number of pesky tasks like CRM data-entry, lead generation, scheduling, etc., so sales reps can stop wasting time on updates and get to selling.
- Ensure clean and up-to-date data
Sales reps hate updating their CRM (and we don’t blame them). But that means about 79 percent of opportunity-related tasks are never updated in the CRM system. This is can be a nightmare for sales operations and managers as they need accurate and up-to-date information for forecasting. Sales reps are happy with sales AI taking care of their data collection, while managers and ops are happy with a clear view of their pipeline. It’s a win-win!
- Personalize prospecting
There are many prospect automation tools out there that give sales reps fresh, new leads. Sales AI tools with deep learning technology can personalize prospecting based on past accounts that a rep has closed. This means that leads are always piping hot since the accounts are companies that each rep sells best to.
- Increase job satisfaction
The average tenure of a sales person is about two years, and since it’s so costly to hire and train a new rep it’s important to try to keep them around. As we said before, sales reps aren’t the biggest fan of data-entry; it bogs them down and wastes their time. Giving each rep a sales AI tool reduces the amount of busy work required of them and gives them more time for the tasks they enjoy doing. Giving them more time to shine at what they do best will make them happier in their role.
- Enhance prospect engagement
Sales reps are constantly talking to people (it’s basically their entire job). There are sales AI tools that help them engage with their prospects more effectively and that can automate emailing, scheduling follow-ups and setting up meetings.
- Improve forecasting
With CRM updates and data in order, managers and sales ops now have just what they need to see the full pipeline and what activities their sales reps are performing. They can predict which deals will close with better accuracy and how much revenue they can expect to come in.
When should you start using sales AI?
Sales AI is set to change the game! Early adopters are already reaping the reward. Eighty-three percent of the most aggressive AI adopters say their companies have already achieved either moderate or substantial benefits.
You can start using sales AI right now. Get ahead of the curve and get your own sales AI assistant by signing up for Robin for free.