Learn about: Robin’s skills
Our sales automation platform Robin sends sales reps a daily to-do list which will include different types of sales tasks that it can handle for you. These sales automation tasks are represented by a set of icons, which we refer to as Robin’s “skills.” We’re going to run-through what these icons mean and how you can use them to optimize your time approving Robin’s to-do list.
Robin scans your email inbox for interactions that it can associate with existing contacts in your CRM system. It will log them once they are approved.
For example: You emailed a contact yesterday about an upcoming demo meeting. Robin will detect that there is already a record in your CRM system for this person and will offer to log the email.
Log Calendar Event:
Robin scans your Google Calendar for events that it can associate with existing contacts in your CRM system. It will log them once they are approved.
For example: You’ve sent out a calendar request (or received a calendar request) for the above mentioned demo meeting. Robin will detect when this meeting has happened and will offer to log it to the associated contact record in your CRM system.
Create New Lead:
Robin can determine if an email is business-related and whether an associated account already exists in your CRM system. If there is no account, Robin will offer to create a new lead.
For example: You have been in contact with a person either via a calendar invite or email that does not yet have a record in your CRM system. Robin will suggest adding this person as a lead.
Update Lead Information:
Robin can detect and suggest updates to existing leads based on information it finds in your business emails (e.g. a new title or phone number found in an email signature). Robin can also enrich lead records with account data (e.g. annual revenue, number of employees, website).
For example: If a lead emails you and suggests that you reach him/her on their mobile number, Robin will suggest adding that number to their CRM record.
Create New Contact:
Robin can detect and suggest new contacts to associate with an existing CRM account. It finds these contacts if, for example, a new person from that company account was cc’d on an email or calendar invite.
When approved, Robin will create a new contact record and associate it with the relevant account.
For example: If you sent a calendar invite or email to a contact, and that contact then adds additional people from their company, Robin will suggest adding these new people as contacts to the existing CRM account.
Update Contact Information:
Robin can detect and suggest updates to existing contacts based on information it finds in your business emails (e.g. a new title or phone number found in an email signature). Once approved, Robin will update the relevant record with this new information.
For example: If a contact’s email signature includes their title which you did not yet have in their CRM record, Robin will suggest adding this information.
Create New Account:
Accounts are based on your historical data of won/closed deals combined with parameters you set around region, annual revenue, employee size, and industry.
How to set up your account parameters:
- Click on this link (you may need to sign in)
- Select your parameters
- Don’t forget to hit save!
You will see a preview of accounts. We recommend that you keep the total number 500+, so Robin can offer you the best suggestions every day.
Update Account Information:
Robin can also use information from its proprietary database to provide more details about an account that already exists in your CRM records. There are dozens of attributes related to standard CRM APIs. Once approved, Robin will add this new information to the corresponding account.
For example: If you created an account yesterday, the following day Robin will suggest updating the CRM record with additional information such as company description, annual revenue, and number of employees (among others).
To-do List Filters:
If you’d like to ignore a certain type of task (collectively referred to as a “skill”), simply click the relevant icon in the filter section at the top of the to-do list and all of the tasks associated with that skill will collapse for easier navigation.
Note, these tasks are not rejected but will be presented at a later date in case you decide to add them to your CRM system.