CRM Data Quality Maintenance
Banks rely on their employees to input valuable customer data into the CRM or an alike system, however, much of this data is entered inaccurately or not at all. 79% of opportunity-related data that sales reps gather are never updated in the CRM system (ESNA). And 88% of CRM users admit to entering incomplete contact information while 62% don’t log all of their activities (IntroHive).
SalesHero has over 50 connectors to data sources including (but not limited to) email, calendar, CRM systems, its own database of 45 million global company records, Hadoop Distributed File System (HDFS), Amazon Web Services (AWS) and Google Cloud Pub/Sub to increase the accuracy and reliability of customer data for financial institutions.